Icon Marketing & Research offers full service Search Engine Optimization (SEO) services to its clients. You might ask, "What the heck is SEO?" Well, below we will answer this question in two ways. One answer for geeks and a second for laymen.

First, the geek answer:
The term "SEO" is used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

Second, the answer for the rest of us:
Basically, SEO is a method of properly constructing your website so that search engines will understand what it is and rank it accordingly. Many of the approaches regarding how search engines (Google, Yahoo, etc.) index and rank websites are a bit of a black box* (see definition below), but we know enough of the approaches and tricks to get your move site up the search rankings with a little work.

For more information e-mail info@icon-marketing.com or call 714.990.5909.

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*Definition of Black Box: When the exact operations of a given system aren't known outside the system it is referred to as a black box. This means that its inner workings can't be seen.